Celebrating women in business this IWD
On International Women’s Day, we celebrate the women making an impact in the bathroom industry – challenging norms, leading businesses, and inspiring the next generation. Here, four Ripples franchise owners - Lisa Kyme, Danielle Tipping, Diane Garnett, and Paula Callaway - share their experiences of business ownership, showcasing both the challenges and rewards of their journeys.
The inspiration behind business ownership
Lisa Kyme has been a Ripples franchisee since 2000, bringing over two decades of experience to the business. For Lisa, the inspiration to own a Ripples franchise stemmed from a deep passion for design and customer service. “Once my parents had opened Ripples, I suppose it was inevitable that one day I would get involved. I should have noticed the signs when I had worked in a bathroom showroom in Toronto two years prior to Ripples opening that it was destined to be.”
Danielle Tipping, who joined Ripples in 2023, recalls the moment she first walked into a Ripples showroom: “Coming from the industry myself, I knew right then and there that this was what I wanted for myself one day! The vibe, the showroom look, the products, and the brands just made my heart sing.”
For Diane Garnett, the decision to become a franchise owner was driven by her partner. “I had already run a successful childminding business, and when my husband Richard was made redundant, we looked at businesses we could be involved with together. We had a lovely experience as Ripples customers and thought, ‘We could do that!’ When we saw Ripples advertising in a franchise magazine, it seemed like fate. After some research, we knew it was the right decision.”
Paula Callaway’s journey also began when she saw an advertisement for Ripples in a magazine. “It sparked a belief in myself that this was something I could accomplish on my own, especially with the support of a strong head office behind me. Owning a franchise provided the perfect balance of working with an established business model while pursuing my own passion for business ownership.”
Ripples Lindfield showroom, owned by Danielle Tipping.
Overcoming challenges in a male-dominated industry
Owning a business in the bathroom and construction industry comes with challenges, especially as a woman in a traditionally male-dominated space. Lisa and Danielle both acknowledge that assumptions about technical knowledge are still prevalent. “There are times that people assume I don’t fully understand the technical aspects of a bathroom. But my years of experience in different roles within the industry say otherwise,” says Danielle. Lisa adds, “Sometimes, I have to demonstrate my knowledge a little more to inspire extra confidence and trust.”
With 25 years of experience in the construction industry, Paula is familiar with these challenges. She handles potential biases by focusing on building strong relationships - whether with clients or industry partners. “I ensure my customers feel heard and understood, addressing their concerns with respect and professionalism. Being approachable, transparent, and solution-oriented has helped me overcome any preconceived notions about my ability to lead in this industry.”
Paula Callaway outside her showroom in Saffron Walden
Advice for women considering business ownership
When asked what advice they would give to women looking to take the leap into business ownership, all four women had valuable insights to share.
Diane believes in taking the leap with confidence: “Make sure that either you or a partner is good with numbers, but my main advice is to just do it. Life is short, and you don’t ever want to be thinking ‘What if?’ Business has its ups and downs, but as long as you have support around you to weather any storms and celebrate the good times, it’s the best feeling in the world to own something unique to you.”
Paula emphasises the importance of trusting your instincts and building a network. “First, trust in your vision. In industries like luxury design, creativity, attention to detail, and personal expression are essential. Don’t hesitate to bring your unique perspective to the table - your instincts are often your strongest asset. Second, build your network and find mentors. Attend industry events, join design associations, and connect with established professionals. Relationships matter greatly in any sector. Many opportunities arise from who you know just as much as what you know, so reach out to women who are thriving in the industry - they can offer valuable guidance, share insights, and open doors for you.”
Lisa and Danielle echo the sentiment, encouraging women to take the leap and trust in their abilities. “Running a business is a challenge, regardless of gender. But the confidence and independence it gives you are worth it. If you have the passion and drive, take the leap.”
Danielle sees business ownership as an empowering experience: “Yes, it’s hard work, but combining motherhood with running a business is beyond exhilarating. It gives me a huge confidence boost as a person who doesn’t want to lose their entire identity to being a mum. My children and family life thrive because I’m laser-focused outside of my family walls.”
Ripples Newbury showroom, owned by Diane Garnett
Celebrating women in business
On this International Women’s Day, the experiences of Lisa, Danielle, Diane, and Paula serve as a powerful reminder that the bathroom industry - and the wider business world - benefits from the leadership, creativity, and resilience of women.
Lisa Kyme, owner of Ripples London, in her showroom.